One of my content sites (lgthemes.net) reached 100 subscribers today. It gets an average of 300 visitors a day and I think it is time to ‘push it through’ in the rankings. For its main keyword (lg themes) it is ranking at place 1 currently. Unfortunately this is not a high traffic keyword.
Here comes the Google Adwords keyword tool in place. While doing some keyword research I found a lot of other keywords related to lg themes that were having more monthly searches than the main keyword (lg themes). I am now optimizing the website for those others (like lg cookie themes). It looks like people know what to search for and are not searching that much anymore for the generic term. They are more specific at their searches to find better results.
I see a rise in long tail keywords. People are more specific with their searches and know what they are looking for. In the past this was different.
Concentrate more on specific search terms and long tail keywords. Do your keyword research 
True, long tail are easier to rank for and definetely becoming more popular. I had better conversions on some long tails in a few niches too.
Cool Rasim! I hope to see some results by the end of the month.