How to Outrank Websites with more Backlinks

To get high rankings it is necessary to have a lot of inbound links. You probably know this already. What many webmasters still don’t know is that a website with only a few inbound links can outrank a website with many inbound links.

A website with a high number of inbound links, does not automatically rank high for any keyword. Google specifies the position of a website in its search results by many on-page and off-page factors.

On-page factors (can be found on your website):

• Did you optimize the website for the targeted keyword?
• Are search engines able to find all pages of your website through the links on your website?
• Is your website code error free so that search engine spiders can access everything easy?
• Does your robots.txt file allow spiders to visit every page on your website?
• Are your pages free of spam elements (hidden text, sneaky redirects, keyword stuffing etc.)?

Off-page factors (cannot be found on your website):

• How many websites link to your website (inbound links)?
• Are your inbound links related to your website (same topic)?
• Do social bookmark websites link to your website?
• Do the links to your website include keywords for which you want to be ranked highly?

These factors are important to get the high search engine rankings you want. To get a high rank for a special keyword, you must optimize one of your web pages for that keyword. Google will notice and will return it in the search results.

Unfortunately, there are many websites that target the same keywords as your website. Google will list websites with the best related inbound links in the top 10 results. A lot of webmaster forget about proper on-page factors. If your website meets all on-page requirements and has the right kind of links (does not mean that it must have the most links) then Google will list your website high and probably on the first page.

There are many ranking elements that influence the position of your website in Google’s search result. The more you meet, the more likely it is that your website will be listed on the first result page, and that is where the real traffic is.